Rumor: Bejeweled-maker PopCap to sell for over $1 billion

You know, the more rumors about PopCap there are, the more chances we have to bug the company about bringing Peggle to Facebook. The freshest from the mill is that PopCap is preparing for another acquisition ... this time of itself to another company. TechCrunch reports that, according to anonymous sources, the company will soon sell for over $1 billion, though no buyers have been officially mentioned yet.

Of course, this leaves the table wide open for wild speculation. TechCrunch says, according to anonymous sources, that Zynga approached PopCap with the intention to purchase, but backed down after PopCap named its price. The website has also heard that EA could be the lucky shopper, but $1 billion is a far cry from the $400 million it paid for Playfish in 2009. That all being said, a source close to the matter tells us there's currently no internal information on the sale.

But let's play devil's advocated for a moment. Why would PopCap suddenly sell when it has openly stated its intent on filing for initial public offering (IPO) by the end of this year? I'd imagine that since this is, in fact, the case, PopCap would ask for far more than $1 billion, and any more than that would just be ridiculous. An IPO that low these days just sounds silly, especially for a company that has been around for over 10 years. (For reference, the Pandora Internet radio service just filed for a $2.4 billion IPO, and it's only been around since about 2005.)

Furthermore, the company just purchased ZipZapPlay with the goal of increasing its presence on Facebook--that doesn't sound like a move a company that's ready to sell would make. Simply put, PopCap just doesn't seem like the type to sell, but we could easily be proven otherwise. Rumors or not, this summer will prove mighty interesting for PopCap--even if there's no Peggle for Facebook.

Rumor: EA to buy PopCap for over $1 billion

Bejeweled
Now, this is a last ditch effort if we've ever seen one. TechCrunch reports that, following up with yesterday's news that PopCap may sell for over $1 billion, EA may very well be the company at the checkout counter. The website cites two anonymous sources that point to the nearly 30-year-old games company as the buyer. And no, the asking price has not changed--it's still insane.

But EA, which has enjoyed a distant second to Zynga in the social space, just might be crazy enough to bid what TechCrunch reports is 13 percent of their $7 billion plus market cap. This could truly be the company's Hail Mary Pass to win the social and mobile race once and for all, especially considering how long it could take EA to make all that money back.

We thought it was crazy when EA bought Playfish in 2009 for a whopping $400 million, but this clearly blows that out of the water. Unfortunately, neither company has enjoyed the runaway success both likely had hoped for. (You don't spend $400 million, much less $1 billion for second place.) So we can only hope that, if this buyout goes down, EA doesn't repeat history with PopCap.

If this purchase happens, the Bejeweled creator will obviously put its imminent IPO (initial public offering) on hold. As of this writing, a source close to the matter tells us there's currently no internal information on the sale.

Dunkin' Donuts pushes its brand with a free Sims Social Lawn Chair

Dunkin' Donuts strikes again in The Sims Social. On top of all the free fan gifts from Playfish and EA rolling out daily on the game's official fan page, the American coffee-and-donuts chain has chipped in for the first Sims Social-branded virtual item in the form of an exclusive Dunkin' Donuts Lawn Chair.

To get the chair, you've got to 'like' the official Dunkin' Donuts Facebook page here and then head over to the section of the page titled "DD & The Sims Social".

Owning the lawn chair adds 250 points to your house value, which is a modest, but no small amount. It also sells for 15 Simoleons, which is chump change, but hey, free furniture! And lastly, the chair comes with a bit of extra animation.

Just click on the chair, and your Sim will get the option to "Sit" or "Drink Dunkin' Donuts Coffee". So kick back, and watch your Sim lie down on the chair to sip from a steamy cup.
Dunkin Donuts Sims Social Lawn Chair
Do you enjoy branded goods in games? Do you think it makes them more realistic

The Sims Social team is thankful, like really thankful, you're still here

Jeez, when do the boxes of tissues start going around? Either the folks at Playfish really love their The Sims Social fans, or they're really scared of the thought of them leaving. A few members of the game's design and community team have expressed what they love the most about fans of The Sims Social, the number of which has been dwindling for some time.

"Where would we be without your creativity, enthusiasm and general awesome? Nowhere good, that's for sure," The Sims Social designer Mark writes. "Probably wandering the streets aimlessly dreaming of what could have been. Thank you to all our fans, we appreciate it."

Other notables from the Playfish team touted The Sims Social players' feedback on the forums, strange stories that they share and the creations they've come up with. There's no doubt that the Playfish and EA teams working on The Sims Social are genuinely thankful for their players, but this level of ... mushiness is unprecedented in online games. Maybe it's just the teams' style?

The Sims Social has been in decline for some time, just recently losing its number two spot to the old runner-up king FarmVille. The game now hosts 30 million monthly and 5.9 million daily players, according to AppData, and the downward slope has only stemmed off over the weekend. We have some ideas for how the game can reclaim its former glory. But for now, the Playfish team wants you players to know how much they love you, so please, don't leave.

Are you still digging The Sims Social since its release this summer? What do you think the game needs to reclaim its number two spot back from FarmVille?